Analytics & Sales Performance

Real database metrics on conversion rate, Instagram DM traffic, and revenue

@urbanthreads ActivePreview Checkout
Gross Revenue
₹6,396
+24.2% Month-over-Month
Average Order Value
₹2,499
Driven by bundles & hoodies
DM-to-Sale Conversion
4.8%
Benchmark: 1.8% e-commerce avg
Total DM Interventions
295
Automated keyword triggers

Instagram DM Conversion Funnel

Drop performance from user discovery to confirmed delivery

1. Customer Message / Trigger (“HOODIE”, “BUY”)295 (100%)
2. Automated Product Card Sent295 (100%)
3. Clicked “Buy Now” (Opened Checkout)184 (62.4%)
4. Completed Payment / COD Placed14 (4.8%)

Payment Gateway Mix

Share of UPI/Cards vs Cash on Delivery

UPI
Razorpay (UPI & Cards)Instant verification, zero RTO risk
72%
COD
Cash on DeliveryCollected by courier on doorstep
28%